Keeping Up With Luxury Travel
If there is a travel segment traditionally alien to the crisis, this is luxury tourism . However, to be able to approach and work in any discipline, segment or niche market, the first thing to do is to really know the configuration and state of play. At The Blueroom Project, in addition to our long experience in the field, we have asked ourselves this question and we have transferred it to the professional tourism sector in the form of a survey carried out at the end of 2017 by tour operators, travel agencies, hotels, airlines, cruise companies, MICE companies and tourism offices, obtaining 120 responses from executives in the areas of booking, sales / promotion, marketing & PR and management. http://talks.cam.ac.uk/show/index/163649 What is Luxury Travel? According to the answers of these experts, "a luxury trip is determined by the uniqueness and exclusivity of the experience and by the personalization of the services". First, the destination As stated in the surv